Letters
 
 
 
 

 

 

 

 

Analysis of Webcard Views Following Introduction of Sidebar Advertising
Sidebar advertising was introduced to the Dalston website in August 2005. The result on the number of webcard page views for those suppliers taking part in a trial analysis is significant. The examples on this page have been tested for the benefits, if any, of introducing sidebar adverts to the Home and Business pages. The results are highly significant.
 
The following graphic shows the 120 x 60 pixel sidebar advert used on the Home and Business page, followed by the the number of webcard page views for this supplier from January 2005 - mid August 2005. If this trend is continued, then the number of page views for the whole of August, as a result of sidebar advertising, could be showing an increase of about 340%
 
 
Bridge End Service Station is exhibiting a similar trand to Mallinsons Fabrications Ltd.
 
 
 
A smaller increase in the webcard view rate has been experienced with the following client, but it is none-the-less highly significant.